BUSINESS COMMUNICATION IN ALGERIAN PUBLIC COMPANIES: A CASE STUDY OF THE COMMERCIAL DEPARTMENT OF HYPROC SHIPPING COMPANY

Abstract

The aim of this study was to conduct a research to describe the English language in business communication at HYPROC Shipping Company and more precisely at the commercial department. For this purpose, it was necessary to know about English for Specific Purposes (ESP). Its usefulness as perceived by the employees and responsible and to suggest some proposals as possible remedial actions to the main encountered problems and concerns. For this, a case study was conducted through a combination of employees’ questionnaire and informal interviews with some employees who were concerned with writing the Additional Clauses of a Charter Party.

This simple work also tried to observe the English language used in some additional clauses that were written by some employees. It is assumed that those employees at the commercial department of HYPROC Shipping Company have acquired special trainings on the purpose of the right use of English language in the different forms of business communication. However, only a few of them are able to negotiate and communicate fluently.

Thus, the role of the university in the acquisition of ESP as a means of communication is crucial in conducting any business. For all these reasons, there should be cooperation between the universities and companies. This simple work revealed that the success of any enterprise depends on the ability to communicate effectively not only with employees and customers but also investors and outsiders. All this, implies that a good achievement of ESP at the level of the secondary and the university levels is necessary. Thus, there should be a planned syllabus and new procedures to teach ESP and also well formed teachers who are able to fulfil the different roles of ESP teachers.