https://ds.univ-oran2.dz:8443/jspui/handle/123456789/1837 Mon, 27 Jul 2026 08:31:22 GMT 2026-07-27T08:31:22Z https://ds.univ-oran2.dz:8443/jspui/handle/123456789/8860 Titre: Code Switching and Code Mixing: The Case of Advertising in Algeria Auteur(s): BOUCHEGRA, Abdallah Résumé: Abstract This study attempts to explore the use of code switching and code mixing as used in outdoor advertising that form part of the Algerian linguistic landscape adopting an eclectic approach. In so doing, the study describes how Algerian advertising designers use code switching and code mixing in outdoor advertising. To this end, the study follows a sequential research design realized through a combination of two research instruments: a questionnaire submitted online to 300 informants and a content analysis of 49 advertisements (henceforth ads). These research tools form a mixed method research to investigate about the controversial relationship between the content of the ads in terms of language(s) use and the target population’s language use, attitudes and the impact of the advertisements. Hence, the adoption of the eclectic perspective is adopted to spot and explain how these linguistic strategies are manifested in the ads. The main purpose consists of examining the way code mixing and code switching are practiced by advertising designers and the way these linguistic phenomena are daily used. The findings of this study show that though the languages and word choices used in the 49 ads reflect Algerians’ daily language use, such written linguistic practices are different from ordinary speakers’ use of such a phenomenon, i.e., CM and CS, showing that a written advertising language mixing is developing, violating the standard written use of languages. Following the obtained findings, it is recommended that decision makers should plan for an advertising language policy that encourages the use of the national language side by side with translation for bi/multilingual and international advertising when necessary, in addition to the respect of the COO language use agreement concerning the identification of the brand origin, instead of such a mixing of codes that violates the rules of language use to the extent of unrecognition.Résumé Cette étude tente d’explorer l’utilisation de l’alternance codique et du mixage des codes tels qu’ils sont utilisés dans les publicités et qui font partie du paysage linguistique de l’Algérie en adoptant une approche éclectique. Ce faisant, Ce faisant, l’étude décrit comment les concepteurs publicitaires algériens utilisent l’alternance codique et du mixage des codes dans ces publicités. À cette fin, l'étude suit une conception de recherche séquentielle réalisée grâce à une combinaison de deux outils de recherche : un questionnaire soumis en ligne à 300 informateurs et une analyse de contenu de 49 panneaux publicitaires. Ces outils de recherche forment une recherche à méthode mixte pour enquêter sur la relation controversée entre le contenu des publicités en termes d'utilisation de la ou des langues et l'utilisation de la langue de la population cible, les attitudes et l'impact des publicités. Par conséquent, l'adoption de la perspective éclectique est adoptée pour repérer et expliquer comment ces stratégies linguistiques se manifestent dans les publicités. L’objectif principal consiste à examiner la manière dont l’alternance codique et du mixage des codes sont pratiqués par les concepteurs publicitaires et la manière dont ces phénomènes linguistiques sont quotidiennement utilisés. Les résultats de cette étude montrent que bien que les langues et les choix de mots utilisés dans les 49 panneaux publicitaires reflètent l'utilisation quotidienne de la langue par les Algériens, ces pratiques linguistiques écrites sont différentes de l'utilisation par les locuteurs ordinaires d'un tel phénomène, c'est-à-dire que CM et CS montrant qu'une langue écrite le mélange des langues publicitaires se développe, violant l'usage écrit standard des langues. Suite aux résultats obtenus, il est recommandé aux parties prenantes de planifier une politique linguistique publicitaire qui encourage l'utilisation de la langue nationale parallèlement à la traduction pour la publicité bi/multilingue et internationale si nécessaire, en plus le respect de l'accord d'utilisation de la langue du COO concernant l'identification de l'origine de la marque, au lieu d'un tel mélange de codes qui viole les règles d'utilisation de la langue dans la mesure de la méconnaissance.ملخص تحاول هذه الدراسة استكشاف استخدام الخلط والمزج اللغوي كما هو مستخدم في اللوحات اإلشهارية الذي يشكل جز ء من المشهد اللغوي الجزائري معتمدا على نه جا انتقائيًا. وللقيام بذلك، تصف الدراسة ا كيفية استخدام مصممي اإلشهار الجزائريين للخلط والمزج اللغوي في هذه اإلشهارات. تحقيقا لهذه الغاية تتبع الدراسة تصميم بحث متسلسل اجري باستخدام مزيج من أداتين للبحث: استبيان مكون مقدم عبر اإلنترنت الى 300 مشارك وتحليل محتوى 49 لوحة اشهارية. تشكل أدوات البحث هذه طريقة بحث مختلطة للتحقيق في العالقة المثيرة للجدل بين محتوى اللوحات اإلشهارية من حيث استخدام اللغة )اللغات( واستخدام لغة المجتمع المستهدف، والمواقف وتأثير اإلشهارات. لذلك، تم اعتماد المنظور االنتقائي في تحديد وشرح كيفية تجلي هذه االستراتيجيات اللغوية في اإلعالنات. يتمثل الغرض الرئيسي في فحص الطريقة التي يمارس بها مصممو اإلعالنات للخلط والمزج اللغوي والطريقة التي تُستخدم بها هذه الظواهر اللغوية يوميًا. تظهر نتائج هذه الدراسة أنه على الرغم من أن اللغات واختيار الكلمات المستخدمة في اإلعالنات الـ 49 تعكس االستخدام اليومي للغة الجزائريين، فإن مثل هذه الممارسات اللغوية المكتوبة تختلف عن استخدام المتحدثين العاديين لمثل هذه الظاهرة، الخلط والمزج اللغوي، مما يدل على أن خلط لغة اإلعالن المكتوبة في تطور دائم والذي ينتهك االستخدام الكتابي القياسي للغات. بعد النتائج التي تم الحصول عليها، يوصى بأن يخطط أصحاب المصلحة لسياسة لغة إعالنية تشجع على استخدام اللغة الوطنية جنبًا إلى جنب مع الترجمة لإلعالنات الثنائية / متعددة اللغات والدولية عند الضرورة، باإلضافة إلى االمتثال التفاقية استخدام لغة البلد األصل فيما يتعلق بتحديد أصل اللغة عالمة، بدال من هذا المزيج من اللغات الذي ينتهك قواعد استخدام اللغة إلى حد عدم التعرف Mon, 01 Jan 2024 00:00:00 GMT https://ds.univ-oran2.dz:8443/jspui/handle/123456789/8860 2024-01-01T00:00:00Z https://ds.univ-oran2.dz:8443/jspui/handle/123456789/2530 Titre: Journalisme, fiction et terrorisme Les Chemins inutiles de Saïd Oussad et la tragédie algérienne Auteur(s): Yefsah, Mohammed Sun, 01 Jan 2017 00:00:00 GMT https://ds.univ-oran2.dz:8443/jspui/handle/123456789/2530 2017-01-01T00:00:00Z https://ds.univ-oran2.dz:8443/jspui/handle/123456789/2529 Titre: Zusammenhang zwischen Wirtschaft & Wissenschaft Auteur(s): BOUROUBA, Chahinez Résumé: Economics and science are mutually interdependent and ensure the further development of both areas.We are looking for ways to make foreign language teaching in vocational education more meaningful for apprentices and learners, in order to prepare learners more creatively and efficiently for the goal of ‚language skills in the profession‘. The scientific basis of the language study plays an equally important role in this study course, as well as the communicative competence and the understanding of economic, legal and political connections. As a student, you also deal with the respective country cultures. The economy is very interested in new research findings, as the international competition is pushing companies into ever new products and innovations. New technological and political developments, the formation of the information society and the globalization of the economy lead to constant changes in the professional profile. Once learned professional and professional knowledge is no longer sufficient. In order to keep pace with the changes, we need to prepare the learners to be able to learn and re-learn their lives all through their lives. To this end, we must help them learn to learn. It is only in this way that they are prepared for the information society and will be able to react quickly and flexibly to ever-changing changes, and to independently obtain and process new information. he aim of vocational language teaching is to develop the ability to work in the foreign language. In order to be able to learn again and again, one needs certain qualifications and competences. Tue, 01 Jan 2019 00:00:00 GMT https://ds.univ-oran2.dz:8443/jspui/handle/123456789/2529 2019-01-01T00:00:00Z https://ds.univ-oran2.dz:8443/jspui/handle/123456789/2528 Titre: Die Globalisierung und ihre Einflüsse auf die Arbeitswelt Auteur(s): BETKA, Fethi Résumé: Business management is the act of getting people together to accomplish desired goals and objectives. Globalization in short, points to the whole effort towards making the world global community as a one village. Globalization on business management is interconnection of international markets and managing businesses in a global industry. This includes foreign investments whereby a company expands its business and invest in foreign countries. Globalization simplifies business management in the world. This is due to the advancement in technology, transport, communication, education, and regulations of trade that makes trade fair to all parties. This attracts more people to engage in international business and international trade. Managers within the global face many challenges due to high competition in the industry, good decisions must be made in order to satisfy and maintain their customers and attract more customers for their products. Companies enjoy economies of scale in the business due to reduction of cost in the management. This report explores a range of interlinking questions, starting with what is globalization, what are the effects of globalization in developing countries and developed countries, this is in terms of positive and negative effects. Globalization is something that affects all of us, no matter what our profession or interest is. Tue, 01 Jan 2019 00:00:00 GMT https://ds.univ-oran2.dz:8443/jspui/handle/123456789/2528 2019-01-01T00:00:00Z